Hello Fellow Travelers!
Recently, my best friend sent me some fabulous home-baked cookies and an article all about my favorite round food which I initially thought was a cookie catalog but was, in fact, an article about cookies. All kinds of cookies. I'm always thinking about words (and cookies) and then came the inevitable association; by putting the word "cookie" in front of almost any somber word renders that word less scary and more fun! Casket, funeral and Nazi are all buzzkillers. But by placing the word "cookie" in front of these words, it takes the downer vibe out of the most serious of words(I mean, how bad can a "cookie funeral" really be anyway? And a "Cookie Nazi" is obviously just someone who refuses to share their baked goods thereby making them truly evil)!
Go on and try it, I'll wait! See? It works with "cupcake" too! But nothing lightens the mood like the word "cookie". It just makes everything "funner"! It's just an expectation based on the universally fantastic experience everyone has had with the cookie. But that expectation cuts both ways. Not too long ago I was at my in-laws and my brother and sister-in-law (who are very sporty) gave me a sample of "coconut water". It comes in a nifty carton and I think I know why. If people had to look at the cloudy, vaguely salty liquid, maybe they wouldn't buy it. Or drink it.
I was thrown by the expectation of what I thought coconut water would be! I was expecting something that would be cold and sweetened, like shredded coconut (also not found in nature). I was expecting a burst of coconut yumminess! Like a Mounds Bar! What I actually received however, was some liquid that looked good for you! Despite Matthew McConaughey's ringing endorsement of this product (Wasn't it "Anchorman - The Legend of Ron Burgundy" that offered the best description of it? "It smells like a used diaper full of Indian food!") coconut water was neither coconut or water. It defied all expectations I ever associated with coconut! It was not even really clear or really white (also not typically found in nature) like I expected.
It did, however, seem healthy! My brother-in-law said he'd acquired a taste for it. Anything you have to get used to I have no use for. Or time to get used to whatever "it" is. I don't have that either. "Acquired taste" is just another term for things that no one really likes, like caviar. I like my water clear and uncomplicated. And full of artificial sweeteners! Like my tea! Or cookies!
So, I'm going to continue trying to hook up "cookies" with "Nazis" ("Cookies: Inside the Third Reich - A Culinary Retrospective") and you people continue to do whatever it is that you do. I really believe that putting a cookie in front of almost anything will improve it! But I also enjoy "Cupcake Wars", so what the hell do I know?
Recently, my best friend sent me some fabulous home-baked cookies and an article all about my favorite round food which I initially thought was a cookie catalog but was, in fact, an article about cookies. All kinds of cookies. I'm always thinking about words (and cookies) and then came the inevitable association; by putting the word "cookie" in front of almost any somber word renders that word less scary and more fun! Casket, funeral and Nazi are all buzzkillers. But by placing the word "cookie" in front of these words, it takes the downer vibe out of the most serious of words(I mean, how bad can a "cookie funeral" really be anyway? And a "Cookie Nazi" is obviously just someone who refuses to share their baked goods thereby making them truly evil)!
Go on and try it, I'll wait! See? It works with "cupcake" too! But nothing lightens the mood like the word "cookie". It just makes everything "funner"! It's just an expectation based on the universally fantastic experience everyone has had with the cookie. But that expectation cuts both ways. Not too long ago I was at my in-laws and my brother and sister-in-law (who are very sporty) gave me a sample of "coconut water". It comes in a nifty carton and I think I know why. If people had to look at the cloudy, vaguely salty liquid, maybe they wouldn't buy it. Or drink it.
I was thrown by the expectation of what I thought coconut water would be! I was expecting something that would be cold and sweetened, like shredded coconut (also not found in nature). I was expecting a burst of coconut yumminess! Like a Mounds Bar! What I actually received however, was some liquid that looked good for you! Despite Matthew McConaughey's ringing endorsement of this product (Wasn't it "Anchorman - The Legend of Ron Burgundy" that offered the best description of it? "It smells like a used diaper full of Indian food!") coconut water was neither coconut or water. It defied all expectations I ever associated with coconut! It was not even really clear or really white (also not typically found in nature) like I expected.
It did, however, seem healthy! My brother-in-law said he'd acquired a taste for it. Anything you have to get used to I have no use for. Or time to get used to whatever "it" is. I don't have that either. "Acquired taste" is just another term for things that no one really likes, like caviar. I like my water clear and uncomplicated. And full of artificial sweeteners! Like my tea! Or cookies!
So, I'm going to continue trying to hook up "cookies" with "Nazis" ("Cookies: Inside the Third Reich - A Culinary Retrospective") and you people continue to do whatever it is that you do. I really believe that putting a cookie in front of almost anything will improve it! But I also enjoy "Cupcake Wars", so what the hell do I know?